Stoneacre has built its own platform, called a “Central Fan Management Utility,” that it leverages in three distinct ways to help any high-affinity brand.
Membership/Subscription
Stoneacre has become the industry expert in designing, developing, and delivering a “high touch,” membership value proposition to high-affinity sports and entertainment brands. Additionally, Stoneacre has developed proprietary acquisition techniques and strategies and a complete, predictable financial model with proven results.
Direct to Fan Access
The byproduct of the membership program is a database of highly-contextual leads that can be leveraged by internal and external stakeholders of the brand. Stoneacre’s Fan DirectTM product allows CPM-type access to highly targeted segments of the database.
Campaign Management
Stoneacre has become an expert in “test and control” campaign management practices and techniques. As the #1 user of our own systems, we develop and use a test cell matrix to incrementally optimize any marketing spend and maximize the ROI.