Charlotte, NC (April 11, 2011) – Earlier this year, Stoneacre , Inc. passed the four-million mark for names in its database of contextual leads, which are available to businesses everywhere who want to get in on the ground floor of the future in direct-to-fan affinity marketing.
Think about that for a minute. Four million contextual leads, just sitting there waiting to be utilized, marketed to and capitalized upon. They’ve been acquired through lead-generation activities spanning the internet, directed on-site techniques and innovative programs designed to deliver maximum benefit to both sides of the consumer-producer relationship.
“Four-million is a magic number,” said Stoneacre Acquisition Company (SAC, Inc) President David Hickson. “Four million is a milestone that we’ve been working toward since the company was founded in 2005. That’s a huge number when you’re talking about contextual leads, names, addresses, phone numbers, e-mail addresses, certain demographic information and all the things that companies can use to more efficiently market to an engaged consumer base,” added Hickson
“An engaged consumer base means that the passion for products and services is built-in. All you have to do is set a target and push the button,” said Hickson.
The vehicle that makes the four-million-person milestone such an attractive and noteworthy accomplishment is the proprietary Fan Direct platform that drives it.
Fueled by cutting-edge data acquisition strategies and intense management of data, SAC, Inc.’s Fan Direct database has the capacity to market via e-mail, direct-mail and outbound telephony.
While the database has been primarily pointed toward the sprawling NASCAR sports market, it is not restricted to it.
Through its cutting-edge test-and-control systems, SAC, Inc. can deliver results in many different ways…over four million of them, in fact.
“If you’re interested in the NASCAR marketplace, the Fan Direct platform is the only way you can reach mass numbers of consumers, broken down into a number of variables,” said Hickson. “The technical aspects of our system enable a degree of specialization and targeted, directed marketing that hasn’t been available in the industry before.
“It’s here, it’s ready and it’s the future of marketing in NASCAR,” Hickson added.
The Fan Direct system is an integral part of the Central Fan Management Utility developed by SAC, Inc., and in combination, the pairing is hard to beat. Data acquisition at-track and through various technical means has translated into opportunity for every company that has used it—including Coca-Cola, Chevrolet, Goodyear, The Home Depot, Craftsman Tools, Tylenol, Josten’s and Tissot, to name just a few.
About Stoneacre Acquisition Company, Inc
Stoneacre Acquisition Company, Inc. is the founder and operator of the Official NASCAR Members Club, the only licensed fan organization in the sport. Through its proprietary platforms and predictive financial models, Stoneacre Acquisition Company, Inc. brings new growth opportunities to the Sports and Entertainment industry.