CHARLOTTE, NC (Feb. 10, 2010) – Stoneacre Acquisition Company, Inc., a pioneer in affinity fan direct marketing solutions, has announced a partnership with the Charlotte Bobcats of the National Basketball Association. The partnership is designed to aid the NBA franchise in maximizing revenues through database strategies, increased ticket sales and optimizing “Fan Direct” programs for the Bobcats and their sponsors. Stoneacre’s “turn-key” Fan Direct™ Platform sits on top of contextually generated databases and enables multi-variable direct to fan campaigns to generate revenues and optimize related marketing spend.
“Our partnership with the Bobcats is truly a case of synergy,” said Stoneacre President David Hickson. “Combining Stoneacre’s systems and platforms with the Bobcats’ footprint in market (Time Warner Cable Arena) and passionate fan base is a powerful combination.”
Bobcats Sports & Entertainment President and Chief Operating Officer Fred Whitfield added, “Direct marketing and database strategy are emerging industries with lots of options and multiple platforms to choose from, but we elected to work with Stoneacre because they do it the right way. With their help we’ll be better able to and identify sports and entertainment patrons that come to Time Warner Cable Arena, and cross-market contextual products to them including unique things like one-to-one ticket offers to Bobcats games.”
Stoneacre Acquisition Company, Inc. is the founder and operator of the Official NASCAR Members Club, the only licensed fan organization in the sport. Through its proprietary platforms and predictive financial models, Stoneacre Acquisition Company, Inc. brings new growth opportunities to the Sports and Entertainment industry.