NASCAR

Nascar Fans

Since securing the long-term rights from NASCAR in 2004 to design, develop, and deliver its affinity program, Stoneacre has utilized both online and offline lead generation programs while quickly building the single largest contextual database in the racing industry with over 4,500,000 identified fans.  Stoneacre's proprietary Fan DirectTM platform sits on top of this database and allows any web-enabled marketer to segment and target any combination of demographic and/or geographic data, thus facilitating the execution of direct-to-fan campaigns for internal and external stakeholders of the industry with the touch of a button.  Fan DirectTM has become a highly-effective marketing vehicle for NASCAR stakeholders like Chevrolet, Craftsman, Nationwide, Bank of America, Tissot and the Richard Petty Driving Experience.

Additionally, through rigid, multi-variable test and control campaign management, Stoneacre's methodology and supporting technology have managed campaigns that deployed and tracked thousands of iterations of creative and offer variables.  Each campaign iteration tests a single variable against a benchmark in an effort to determine iterative "winners" and " losers."  The resulting test cell matrix drives optimal delivery rates, open rates, and conversion rates, thus lowering cost per acquisition (CPA) and increasing campaign ROI.

Stoneacre also manages the Official NASCAR Members Club, and its platform delivers a "4-silo" value proposition that includes:

  1. Deals and Discounts in NASCAR-specific products and services plus everyday dining and entertainment. 
  2. Exclusive NASCAR 24/7 Content delivered through a quarterly printed magazine produced entirely in-house, weekly e-newsletters and dynamic content on a password-protected website.
  3. VIP Treatment at NASCAR events including insider access to garage tours at races, exclusive opportunities to meet drivers and personalities all processed through SAC's reservation allocation system.
  4. Local Chapters and supporting micro-site technology enabling race watching parties, charitable events and other social activities.

Stoneacre has acquired over 250,000 new members into the Official NASCAR Members Club and has developed proprietary methodology and technology to acquire customers utilizing post-transaction, self-liquidating product offers (SLOOPTM) and lead generation to conversion (LG2CTM) techniques.