Stoneacre operates affinity programs for Sports and Entertainment clients including, NASCAR, The NFL Alumni, The Tennis Channel, The NBA Charlotte Bobcats, The University of Cincinnati (athletics) and The American Outdoorsman Group.  Stoneacre has developed proprietary technologies and methodologies to help high affinity brands optimize ROI at the convergence of brand marketing and direct response marketing including: lead generation, database development, a proprietary Fan DirectTM marketing platform, Interactive Broadcast and Social Media programs, multi-variable test and control campaign management and the development of continuity/subscription programs.

NASCAR

During Stoneacre's seven years of operating NASCAR's affinity programs, we have identified a void at the convergence of high-affinity brand marketing and direct response marketing. Like most high-affinity brands, Stoneacre was forced to embrace the paradigm shift from high cost and hard-to-measure marketing channels (print, TV, radio, etc.) to highly-targeted, measureable ROI direct marketing channels.

Nascar Fans

We use our systems and platforms every day in the operation of the NASCAR affinity program to:

  • Find more fans (i.e., contextual lead generation) and convert them into customers.
  • Utilize scientific, multi-variant, test and control methodology to optimize marketing spend, enrich current internal programs and add more value to external stakeholders (sponsors, licensees, etc).
  • Generate new revenue streams through subscription and continuity programs.
During Stoneacre's seven years of operating NASCAR's affinity programs, we have identified a void at the convergence of high-affinity brand marketing...
Stoneacre has worked with the NBA’s Charlotte Bobcats to develop and execute in-arena lead generation strategies and convert those leads into repeat...
Nationwide Insurance is involved in NASCAR at the series title and driver sponsor level, but their highest quantifiable ROI comes from Stoneacre’s...
The University of Cincinnati Athletic Department and its UCATS program sought to build their database of identified Bearcats fans and increase both...