Affinity Marketing Meets Direct Response Marketing

Stoneacre has identified a need at the convergence of high –affinity brand marketing and direct response marketing. By partnering with brands that target high-affinity consumers, we have developed expertise through our proprietary Central Fan Management platform. Stoneacre has the tools to build brand-positive subscription programs, test and control campaign management and contextual databases which have been proven to generate new revenue streams with significant growth opportunities.

NASCAR

During Stoneacre's seven years of operating NASCAR's affinity programs, we have identified a void at the convergence of high-affinity brand marketing and direct response marketing. Like most high-affinity brands, Stoneacre was forced to embrace the paradigm shift from high cost and hard-to-measure marketing channels (print, TV, radio, etc.) to highly-targeted, measureable ROI direct marketing channels.

Nascar Fans

We use our systems and platforms every day in the operation of the NASCAR affinity program to:

  • Find more fans (i.e., contextual lead generation) and convert them into customers.
  • Utilize scientific, multi-variant, test and control methodology to optimize marketing spend, enrich current internal programs and add more value to external stakeholders (sponsors, licensees, etc).
  • Generate new revenue streams through subscription and continuity programs.
During Stoneacre's seven years of operating NASCAR's affinity programs, we have identified a void at the convergence of high-affinity brand...
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The University of Cincinnati Athletic Department and its UCATS program sought to build their database of identified Bearcats fans and increase both...